A (television) program that promotes a product in an informative and supposedly objective way.
All upfront as "Sponsored by Nuffnang" and I don't for a moment believe they are lying in their posts. I actually like and use the product they're spruiking. But it's important to realise that when you write a gushing commentbox attached to a post such as this you become the equivalent of those clapping, smiling infomercial audience members. Only you're not getting paid, only enticed with the possibility of free goods. Not sure if it's worth it.